EL HUB Por Beto Sanro

Inovación, mercadotecnia y transformación digital.

InVideo: Great Video Creator for Marketing Videos

I found a great piece of software for making marketing videos. It’s called InVideo. It’s quite new, but the performance is outstanding. Right now is my preferred choice for making videos for social media.

Video is becoming the most important factor in social marketing

Video is a versatile and engaging content format and it’s also easy to share across multiple platforms. People like it because it’s easy to digest, is entertaining and engaging, and marketers like it because it can give a potentially huge return on investment.

That’s why every marketer should start to create marketing videos. But the classic tools as Final Cut and Adobe Premiere are expensive and difficult to use.

InVideo is both easy to use and inexpensive. You should give it a try. I highly recommend this video creator software.

How has video marketing evolved?

The trend is getting stronger year by year:

  • 2016: A surge in the popularity of video as a content marketing format.
  • 2017: Video rise to the top of your marketing tactic list. Video as a tactic was likely streamlined by your creative team as a one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.
  • 2018: Video transformed from a singular marketing tactic to an entire business strategy.
  • 2019:  Video as a holistic business approach, meaning video content will be produced by all teams in a conversational, actionable, and measurable way.

Main reasons to do video marketing:

  1. Conversions and Sales

Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.

  1. Great ROI

About 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

  1. Video Builds Trust

Trust is the foundation of conversions and sales. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. 

  1. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their homepage. Of those businesses, 83% said that their homepage explainer video was effective.

  1. Video Encourages Social Shares

The Social Media Marketing Industry Report stated that 60% of social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

  1. Google Loves Videos

Videos allow you to increase the time spent by visitors on your website. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. 

  1. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

Best Practices Video Marketing

Ideal video length for different platforms: 

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

Use a Call-To-Action

This usually consists of a little annotation suggesting that users subscribe to your channel or click on your link.

What type of video you can create with InVideo?

With InVideo you can create practically all kinds of videos:

  1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.

  1. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

  1. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

  1. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. 

  1. Educational or How-To Videos

Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.

  1. Explainer Videos

This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. 

  1. Animation Videos

Animation videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product. 

  1. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature satisfied, loyal customers. 

Check out InVideo on their website.